Found 31 results

Creative Strategy & Production

Creative strategy isn’t just about defining a message through ideas and images; it’s about ensuring your message achieves the impact and outcomes you want: awareness, interest, affinity and action. Creative clarity, successful strategy. Argyle begins with research to understand your audiences and your relationships with them. We craft messages that will yield the impact you seek, Our award-winning creative team breathes life into those messages through language and design. And our planners deliver it through the right media mix for your unique audience. We measure impressions, attitudes and actions to learn what’s working, to adjust and adapt, and to [...]

April 19th, 2022|

Andrew Fraser Stewart

Andrew is a creative force who works with every practice and account team to bring divergent, out-of-the-box thinking to our client strategies and programs and serves as an important bridge between client account teams and the creative team – forging strong relationship and effective creative. Content strategy and content planning are the backbone of Andrew’s 12-year career. Before joining Argyle, he held various strategy-focused roles at multinational PR, advertising and marketing agencies – delivering international campaigns and award-winning work for the biggest brands in the world. As co-lead of both the integrated strategy team and our world-class in-house creative [...]

June 27th, 2022|

Leadership through communication: Six things leaders can control in 2022

As the world enters the third year of the COVID-19 pandemic, making predictions seems riskier than opening a lunch counter in a food court.There are three big reasons for this. The first is projection bias: the assumption that our current emotions, habits and preferences will continue indefinitely, or that we’ll automatically snap back to earlier attitudes and behaviour. The second is the persistence of events that humanity can influence but not control — from extreme weather to new variants of viruses. The third is the continuing holding pattern as we wait for the pandemic to recede — which renders our [...]

January 24th, 2022|
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