Matthew is a co-Founder of Matchstick, one of Canada’s leading boutique agencies specializing in social media marketing and digital engagement — and now part of Argyle. He’s an agency leader, a specialist in mobile and digital content strategy, and a pioneer of influencer engagement in North America.
Before co-founding Matchstick, Matthew was a strategic research consultant with Youth Culture, where he consulted for marketing teams from Nike, EMI Music, Polaroid and World Vision Canada. He also co-developed the design and marketing for Trendscan: Report on Teen Lifestyles — the first nationally syndicated teen study of its kind. He’s been quoted in numerous national media outlets and regularly presents to both academic and corporate marketing audiences on the topic of digital strategy and social media marketing.
In an oft-confusing and rapidly changing digital world, Matthew is a calming, sage force assuring both clients and his team that they are in good hands.