Patrick Thoburn
Vice President & General Manager, Digital
Team leader who combines technical understanding with strategy, creativity, and entrepreneurial thinking.
Professional History
Patrick is a leader in the world of digital communications who inspires confidence and innovative thinking. He was co-Founder of Matchstick, one of Canada’s leading social media and digital engagement agencies, and has worked with some of North America’s largest brands to create communications and business results.
Patrick’s skill set combines technical understanding with strategy, creativity, and entrepreneurial leadership. It is the reason he is a frequent speaker on social media marketing at conferences and universities, and why he was named one of Canada’s most influential marketers by Marketing Magazine.
When Patrick is involved, you can rest assured your ideas will translate across platforms with energy, effectiveness and integrity.
Area of Expertise
- Digital Communications Strategy
- Social Media Strategy
- Social Media Research & Analytics
- Creative Strategy
- Entrepreneurship
Credentials
- University of Victoria, JD, Faculty of Law
- Trent University, (B.A. with Honours)
“Argue like you’re right and listen like you’re wrong.” ― Adam M. Grant
