Terri McBay

Terri McBay

Vice President, Strategy & Integrated Planning

Award-winning strategic planner, advertising professional and digital leader.

Professional History

Terri offers our clients a unique set of skills, having played a leadership role in both the advertising and public relations sides of the communications industry.

Having worked at large global ad agencies, Terri is a passionate believer in integrated campaigns that focus on strengthening relationships with consumers, citizens, and stakeholders to change behaviour and build advocacy. As an award-winning strategic planner, she delivers remarkable, audience-centric strategies that ensure tangible business results for some of the world’s biggest brands in consumer goods, health, business-to-business, and government. She also has a keen understanding of both paid and earned media and how best to leverage them.

In addition to all this, Terri brings with her the experience of having led Argyle’s Digital Team, making her role as leader of Strategy, Integration and Planning at Argyle a natural fit.

Area of Expertise

  • Creative Strategy & Planning
  • New Business Strategy & Growth
  • Integrated Program Planning
  • Product & Service Innovation


  • York University — Bachelor of Arts (B.A.), Mass Communication and Humanities
  • Rotman School of Management Executive Program — Social CRM: Managing Customer Engagement Using Social Media and CRM
  • Canadian Marketing Association — E-Marketing Certificate

“There’s no shortage of remarkable ideas. What’s missing is the will to execute them.” — Seth Godin

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Get in Touch

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An Argyle team member will respond personally as soon as possible. If your matter is urgent, please also call us at (416) 968-7311 and press “0.”