Mobility Pricing Independent Commission
It’s Time Communications and Engagement program
Metro Vancouver tasked the Mobility Pricing Independent Commission with studying how decongestion charging – paying to use the roads – could be implemented to reduce congestion, promote fairness, and raise transportation investment. This required public feedback and, given new taxation policies prompt considerable backlash, the challenge was daunting.
Argyle built a comprehensive eight-month, two-phase program that integrated technical research and evaluation into our program so that collected public input would shape criteria and inform the recommended options. And to increase representativeness, we had dedicated engagement strategies to understand the diverse needs and views of the communities and geographies across the region.
The public input helped create a definition for what Metro Vancouverites perceive as ‘fair” and the final report was a culmination of the full engagement process, carefully and intentionally integrated with the technical research and evaluation process. The Commission and the TransLink Board of Directors endorsed and approved the final report unanimously – recommendations included.
- Canadian Public Relations Society – Gold Medal Award for Digital Campaign of the Year
- International Association of Public Participation – IAP2 Core Values Award for Creativity, Contribution and Innovation in the Field
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