Industry awards represent the best of communications, marketing and public relations work, but how do you know your submission is a winner? Argyle's Kim Blanchette shares what she's learned about putting your best projects forward.
We often think brand and reputation are interchangeable, but there is a huge difference in how you want to be perceived and what audiences, consumers and stakeholders really think about you.
There was a time when those who could write, wrote. Then came e-mail, and blogs, and Twitter. Now we are all writers, putting out impossible amounts of content on a seemingly infinite array of platforms, and with COVID-19 we’ve seen an explosion of content – not all of it clear, and very little of it consistent.
Five months ago, I took a huge leap. After more than 26 years of in-house communications in the public sector, I joined the team at Argyle as the Senior Vice President and General Manager for Western Canada.
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