PUBLIC RELATIONSHIPS INDEX STUDY 2018
The Argyle Public Relationships Index™, conducted in partnership with Leger Research Intelligence, measures six research-tested metrics of the quality of relationships between brands and their publics: trust, satisfaction, commitment, caring for customers, concern for people, and the public’s ability to influence of the brand. The index averages public ratings of how the brand they know best in each sector performs on the six dimensions.
In this year’s study, Canadians’ relationships with their grocery chains remain exceptionally strong, even after allegations and admissions of some retailers’ participation in fixing bread prices for more than a decade.
The percentages below represent an aggregate of responses to the six research-tested questions.
Sobeys
74%
Sobeys
IGA
74%
IGA
Walmart
73%
Walmart
Metro
73%
Metro
Costco
72%
Costco
The Argyle Public Relationships Index™ is based on a survey of more than 1,500 Canadians, completed in two waves between January 22-25, and February 12-15, 2018, using Leger’s online panel, LegerWeb. The margin of error for the study was +/-2.5%, 19 times out of 20. Leger’s online panel has approximately 400,000 members nationally and has a retention rate of 90%.
Thinking of the grocery retailer you use the most, to what extent do you agree or disagree with each of the following statements:
79%
Industry average
45%
Industry average
77%
Industry average
86%
Industry average
69%
Industry average
78%
Industry average
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