PUBLIC RELATIONSHIPS INDEX STUDY 2018
The Argyle Public Relationships Index™, conducted in partnership with Leger Research Intelligence, measures six research-tested metrics of the quality of relationships between brands and their publics: trust, satisfaction, commitment, caring for customers, concern for people, and the public’s ability to influence of the brand. The index averages public ratings of how the brand they know best in each sector performs on the six dimensions.
In this year’s study, Canadians seem happiest with small rewards such as free movies and groceries rather than saving up for dream vacations.
The percentages below represent an aggregate of responses to the six research-tested questions.
Scene
70%
Scotiabank Scene
PC
69%
Pc Optimum
Miles
67%
Air Miles & RBC Avion
TD
66%
TD Rewards
Aeroplan
64%
Aeroplan
The Argyle Public Relationships Index™ is based on a survey of more than 1,500 Canadians, completed in two waves between January 22-25, and February 12-15, 2018, using Leger’s online panel, LegerWeb. The margin of error for the study was +/-2.5%, 19 times out of 20. Leger’s online panel has approximately 400,000 members nationally and has a retention rate of 90%.
Thinking of the loyalty program you use the most, to what extent do you agree or disagree with each of the following statements:
76%
Industry average
41%
Industry average
70%
Industry average
79%
Industry average
60%
Industry average
73%
Industry average
Recommended Articles
Recommended Articles
